Books book Perennial Seller – xermadeenfotos.org
R I advise you skip this book as there s no any deductive or easy formula guideline to help you promote your mediocre ideas This is a book to cultivate our mindset discipline and creativity to become a perennial seller I remember I read a book by Nassim Taleb in Antifragile he describes If a book has been in print for forty years I can expect it to be in print for another fifty years They are the examples of a phenomenon known in economics as the Lindy EffectDuring this digital era and exponential growth of social media and the numerous contents buzz on the internet The ifespan of the product consuming is getting shorter than ever People s attention is getting constraint And this makes me wonder how do we create something that can be able to Sabina Spielrein lastonger than those viral content on the internet or the product offering by those new ventures on the market The title of Perennial Seller attracted my attention and interest and it turns out I uite enjoy reading it The book distinguishes into four parts Part I Creative Process Part II Positioning Part III Marketing at Cognitive Radio Networks last Part IV Platform I personally think Part I is not even satisfied my curiosity and thirst to know about thinking creatively in my opinion I rather prefer Todd Henry s Accidental Creative But no doubt this is a book that not only meant for business but anyone who is the creator In the purest form every entrepreneur designer journalist producer filmmaker comedian blogger actor investor anyone doing any kind of creative work Ryan advocates people to thinkike an artist challenge ourselves and our work to thrive further and to create successful masterpieces to the world make an impact on the society put a mark into the world To become a perennial seller I have been working in publishing for over three decades and have become a Personnel Management in Government little jaded when someone wants to explain the book business especially when giving advice on how to be successful at it And so I was surprised when I found myself nodding vigorously with everything Ryan Holiday says in PERENNIAL SELLER from how to conceive of the project to the role of the editor to how to think about and do marketing for the project I won t summarize his main points since there are so many but I will say this I will recommend this book to everyone especially my authors I suspect it will indeed become a perennial seller as it should Just because you ve created something doesn t mean someone will want itWhether it s a book art music or some other product of your imagination your job is to make others want it Some will be satisfied with a uick payoff and move on to another project In this book Ryan Holiday offers strategies for making your creation aasting a perennial seller a project with an unlimited Out of This World lifetime of reward His blueprint is practical and filled with examples of artists in many fields who have achieved this kind of successHe emphasizes from the start it isn t easy It takes workots of hard work and dedication to the processMany self help books raise false expectations Holiday is frank in saying you can do everything right and still fail There s that The Time It Never Rained little thing calleduck that s a factor in every enterprise Still do everything right and it s The Child of the Soul and Other Stories likelyuck will follow You can t succeed without tryingHoliday divides his blueprint into four parts the creative process positioning marketing and platform All are essential if you want to achieve the goal of creating a perennial seller Follow the process and you Childrens Phantasies ll have a product people will care about and wantReading this book will inspire you It s a worthy addition to any creative person s book shelves. Ess dependable resources and unsung moneymakers payingike blue chip annuities Like gold or and they increase in value over time outlasting and outreaching any competition And they're not flukes or ucky breaks they were built to ast from the outset Holiday shows readers how to make and market their own classic work Featuring interviews with some of the world's greatest creatives and grounded in a deep study of the classics in every genre this exciting new book empowers readers with a foundational set of innovative principles Whether you have a book or a business a song or the next great screenplay this book reveals the recipe for perennial success.
I believe uite strongly that Perennial Seller wil not be in fact a Perennial Seller I am a big fan of Ryan Holiday s work and enjoyed all his other books most notably his work on Stoicism Ego is the Enemy and The Obstacle is the Way This book felt a whole different evel of uality In sheer defiance of his own advice in this very book the writing felt rushed and without substance Creation for the sake of creation The entire time while reading this I imagined a Holiday pushed by publicists trying to reach the prior agreed number of pages Gone are the insightful stories and uotes Instead it comes across preachy and pedantic I hope this book was only what I believe it was a forced attempt at another marketing book he had to sueeze out for publicity reasons I hope that he goes back to focusing on writing stories he truly cares about Get These Insights about How to Make a Book Which is DifferentEvery day thousands of new books enter the market Which books become continual sellers Bestselling author Ryan Holiday has studied these details with his own books and with other books PERENNIAL SELLER is Gods and Heroes loaded with the details for every author or would be author to read Ryan has a keen sense of what it takes to create an excellent book and each of his sections includes gems of information for the writer While many writers believe their key failure is in the marketing areas Ryan writes in the opening pages Promotion is not how things are made great only how they are heard about Which is why this book will not start with marketing but with the mindset and effort that must go into the creative process the most important part of creating a perennial seller Page 19Also for those writers who believe they can uickly crank out such a book Ryan cautions Creating something thatives that can change the world and continue doing so for decades reuires not just a reverence for the craft and a respect for the medium but real patience for the process itself Page 29 30No matter who you are working with to get the book out there Ryan is realistic in PERENNIAL SELLER encouraging the writer to take their own responsibility rather than feel Science, Technology and Culture like they can delegate it to someone else In the section on positioning he writes a section called You re the CEO saying If the first step in the process is coming to terms with the fact that no one is coming to save you there s no one to take this thing off your hands and champion it the rest of the way home then the second is realizing that the person who is going to need to step up is you Page 67Whether you are brand new to publishing or a seasoned writer with multiple bestsellers you will gain insights reading PERENNIAL SELLER I found the book engaging and valuable in fact maybe a book that I will read multiple times unusual for me I highly recommend this title This is one of those books that s a brilliant condensation of wisdom pertaining to X thing in this case see the subtitle for the value of X The use you get out of it will be proportional to how few books you ve read on surrounding topics I ve probably got it covered 710 so my reactions were mostly along theines of oh that s a good reminder However if you are a creative person who wants to get a good bullshit free understanding the commercialmarketing aspects of art you should get this book at once It may be the only one you No Beast So Fierce ll needNeistat was expressing a truth every creatorearns one that is all the essential in an online world where things can be shared with the click of a button Ideas are cheap Anyone can have one There are millions of notebooks and Evernote folders packed with ideas flo. Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes authors entrepreneurs musicians filmmakers fine artists how a classic work is made and marketed In Hollywood a movie is given a single weekend to succeed before being written off In Silicon Valley a startup is a failure if it doesn't go viral or rake in venture capital from the start In publishing a book that took years to write is given ess than three months to sink or swim These brutally shortsighted attitudes have choked the world with instructions for engineering a flash in the pan and ittered the media andscape with fads and flops Meanwhile the greats.
Ating out there in the digital ether or anguishing on dusty bookshelves The difference between a great work and an idea for a great work is all the sweat time effort and agony that go into engaging that idea and turning it into something real That difference is not trivial If great work were easy to produce a Whos Cheatin Who? (Thoroughbred Legacy lot people would do it How has it taken me soong to read this Ryan Holiday s The Obstacle Is The Way has become my bible on how to approach Lawman Lover (Outlaws, life I didn t think he d be able to produce another book that so shook me to my core but wow He teeters on being contradictory every now and then but overall this was extremely inspiring withots of practical advice It s fine I enjoy Ryan s storytelling style and City Girl in Training like his approach in general I feel that s where it remains though being very general even though the book is filled with examples and stories I m missing something and as holiday uotes Neil gaiman your reader is most often right if he feels a workacks something I wouldn t really recommend this book to be honest even though it s all right I wouldn t know what to recommend it for In one part of Perennial Seller Ryan Holiday shares advice he got from an unnamed successful author who said that the key to success in non fiction is to be very entertaining or extremely practical Holiday definitely chose plan BPerennial Seller is full of practical timeless advice It s well written flows smoothly and is easy to digest While there are no groundbreaking new strategies here what s new to me at Mystery at Kittiwake Bay least is its argument to shift to aonger term focus Perennial Seller reinforced in me the importance of planning for the Dangerous Waters (Cold Case Files long haul instead of shooting for short term rewards I found this to be compelling and much needed advice and is why I wholeheartedly recommend it to any creator The problem is the idea of being a perennial seller isn t sexy and the book doesn t do it many favors The cover is sexy though Changing people s horizons from short toong term to want to create a perennial seller instead of a viral hit is hard As the Heath brothers outline in their book Switch to make such a change you need to direct the rider appeal to the rational brain and motivate the elephant inspire the heart Perennial Seller does a great job of the former but not the The Husband (Smytheshire, Massachusetts, latter It didn t make me jump out of my seat to sit back down and create my own perennial seller Again I found the book to be highly practical and well worth the read And hopefully it embeds the term perennial seller within the popular vernacular to join or replace termsike smash hit and viral sensation I doubt it will though until it gets sexier Ryan Holiday s atest book Perennial Seller walks readers through Ryan s views on what it takes to build a creative work that asts It s one part product and one part marketingHere s my key takeaways from the book Most perennial sellers weren t hits out of the gate when they An Italian Education launched While nailing a goodaunch is important when you have a Protecting the Colton Bride Coltons Cowboy Code long term view of how you market and grow your product the initial reaction by the market doesn t always determine i They are the kind of art or products that we return to than once that we recommend to others even if they re noonger trendy or brand new In this way they are timeless dependable resources and unsung moneymakers paying Look-Alike Lawman (Texas Twins, like annuities to their owners Like gold orand they increase in value over time because they are always of value to someone somewhereThis is not a typical marketing tactic book that you re Daddy Wanted looking for If you reooking for a marketing book or any tactic to sell your mediocre ideas or products to your custome. The stalwarts the household names are those who focus on a singularly different possibly heretical idea that their work can and should Forbidden Stranger last For instance Zildjian has been one of the premier makers of cymbals since its founding in 1623 and shows no signs of uitting Iron Maiden has filled stadiums for forty years moving some 85 million albums without the help of radio or television Robert Greene's first book The 48 Laws of Power didn't hit the bestsellerists until over a decade after it was first released and since then has sold than 1 million copies worldwide These works Ryan Holiday calls Perennial Sellers They exist in every creative industry timel.
review ↠ PDF, DOC, TXT or eBook Ô Ryan Holiday
Books book Perennial Seller – xermadeenfotos.org
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney After dropping out of college at 19 to apprentice under the strategist Robert Greene he went on to advise many bestselling authors and multi platinum musicians He is the Director of Marketing at American Apparel where his work in advertising was internationally known His strategies are used as case studies